We build and operate consumer brands.

A US holding company developing direct-to-consumer brands and managing them end to end, from sourcing and production to delivery.

hello@cadencebrands.org
Material and colour samples laid out on a white work surface

Cadence Brands Systems LLC is a US-registered holding company that develops and operates direct-to-consumer brands. We work with manufacturing and creative partners to bring each brand to market, and run every brand to shared operational, financial and quality standards across beauty, consumer technology, home, kitchen and apparel.

What we do

Three functions, run centrally for every brand we launch.

Brand building

We develop each brand around a defined customer need, covering product specification, positioning, naming, identity and voice. Every brand is built to operate independently in its category.

Creative and growth

We direct photography, design and copy, and manage customer acquisition across owned channels and paid media, allocating spend according to measured return.

Operations

We manage supplier relationships, production, inventory, fulfilment and customer service, holding every brand to the same operating standards.

Approach

Every product follows the same three-stage process. A product advances only when it meets the criteria of its current stage.

  1. 1

    Select

    We assess each category on customer demand, supplier capability, unit economics and the scope to improve on what is currently available.

  2. 2

    Test

    We launch in limited quantities, measure purchase, repeat and return data, and refine the product before committing to larger orders.

  3. 3

    Scale

    Products that meet their targets receive increased production, wider distribution and further investment.

Categories

We build in categories where a product can be specified precisely, inspected on arrival and judged by the customer within a week of use. Each brand launches under its own name.

  1. 01

    Beauty and personal care

    Skincare, hair and body products built on straightforward formulations, with packaging and unit costs that hold at volume.

  2. 02

    Consumer technology

    Small electronics and accessories, where build quality, clear instructions and after-sales support decide whether a customer keeps the product.

  3. 03

    Home and appliances

    Compact appliances and household tools selected for daily use, serviceable parts and specifications we can stand behind.

  4. 04

    Kitchen and everyday

    Durable everyday pieces where material, weight and finish are the difference between a repeat purchase and a return.

  5. 05

    Apparel and everyday wear

    Tanks, tops and everyday pieces where fit, fabric weight and finish decide whether a customer keeps the item or returns it.

Work with us

We welcome enquiries from manufacturers, suppliers, creative partners and platforms. Please write to the address that matches your enquiry.

hello@cadencebrands.org

Suppliers and manufacturing

Please include your production capabilities, minimum order quantities, lead times, certifications and location.

suppliers@cadencebrands.org

Creative partners

Photographers, designers, stylists, copywriters and studios. Please include a link to your portfolio and indicative rates.

studio@cadencebrands.org

General enquiries

Platforms, service providers, press and all other enquiries.

hello@cadencebrands.org